Seeing What Others Miss: Why The Purple Swans helps organizations turn unpredictability into strategic advantage
Purple Insight | June 2026The Purple Swans© | Gerard Reumer | Michiel Hofstee For many organizations, uncertainty is still treated as something to defend against. It is framed as volatility to be reduced, disruption to be contained, and risk to be pushed to the margins of strategy. But that mindset is becoming increasingly dangerous. That danger […]