About Us
The Purple Swans unlock unexpected, actionable strategic opportunities; leading in change, new revenue avenues and innovation. We inspire and guide organizations to develop cutting-edge long-term strategies they need to succeed.
The Purple Swans Name
About The Purple Swans
We—Gerard, Michiel, and Erikjan—each made a deliberate choice to leave the certainty of corporate life. What we found in return was freedom: the freedom to shape bold strategies, to influence across industries, and to inspire purposeful execution. We share a passion for helping businesses grow—not just in size, but in clarity, confidence, and courage.
We founded The Purple Swans because we saw a powerful gap: most organizations focus on their strengths and opportunities, ignoring or downplaying potential threats, while we see unpredictability as a catalyst for transformation. Just as we embraced uncertainty to start this journey, we now guide leaders to see unpredictability as a source of strength, creativity, and growth. We chose the color purple with intent—it symbolizes imagination, and imagination is where transformation begins.
Together, we bring decades of global experience and complementary strengths: Gerard brings sharp strategic insight and operational excellence, refined across the energy, logistics, and innovation sectors. Michiel sees growth where others see obstacles, having led transformative change across Europe, the Middle East, and Asia. Erikjan combines deep leadership expertise with a gift for elevating organizational performance across cultures and industries.
At The Purple Swans, we help leaders navigate uncertainty—not by avoiding it, but by learning to dance with it.
We aim to inspire a world where organizations are eager to leverage unpredictability for their long-term success.
Gerard Reumer
"Stay Curious, Stay Dangerous"
As a transformative force in business strategy and operational excellence, Gerard’s leadership experience across global energy, logistics, and innovation-driven industries, demonstrates an exceptional ability to navigate complexity and drive organizational success in unpredictable environments.
Erikjan Lantink
“Culture shapes performance more than any process ever will.”
With nearly three decades of international leadership experience, Erikjan is a dynamic force in organizational development and business transformation with a proven ability to enhance organizational performance across diverse markets.
Michiel Hofstee
"Greatness begins
where comfort ends."
A transformative leader who turns challenges into opportunities for growth. With extensive experience in business development, scaling operations, and navigating complex markets, he has led strategic transformations across Europe, the Middle East, and Asia.
